Tate & Lyle Introduces New CLARIA® Functional Clean-Label Starches with High Performance and Great Taste

(LONDON) – 30 September 2014 – Tate & Lyle, a leading global provider of food ingredients and solutions, today launched CLARIA^® Functional Clean-Label Starches. The new CLARIA^® line provides manufacturers similar functionality to modified food starch plus the added benefits of a clean taste and clean label.

CLARIA^® Functional Clean-Label Starches enable manufacturers to meet increasing consumer demand for simpler ingredient lists. This trend is supported by the fact that nearly 25% of new product launches globally were positioned as label-friendly in 2013 (Innova Market Insights).

‘Tate & Lyle recognised the need for a high-performing starch with similar functionality to a modified starch with all the benefits of a clean label’, said Esther Van Onselen, Global Marketing Category Director, Texturants and Convenience Foods at Tate & Lyle. ‘Although consumers demand simpler ingredient labels, taste and product experience are still primary drivers. The CLARIA^® line helps provide a solution to address both of these needs’.

CLARIA^® Functional Clean-Label Starches outperform other clean-label starches when it comes to meeting consumer expectations for taste, texture and appearance. Internal colourimetric and sensory testing demonstrated that the CLARIA^® line has a very neutral flavour profile and colour that is comparable to modified starches. This facilitates their incorporation in food categories that have historically had limited options with functional clean-label starches.

In addition to meeting high sensory standards, CLARIA^® Functional Clean-Label Starches enable manufacturers to formulate with similar functionality of a modified food starch. The patent-pending technology of the CLARIA^® line enables tolerance to shear, heat and acid, even under extreme conditions like ultra-high-temperatures (UHT) and homogenisation. It also demonstrates high thickening efficiency and texture consistency over time. ‘Tate & Lyle’s technology is unique in the marketplace because it enables the use of a simple “starch” label and similar performance to modified starches, with a clean taste and neutral colour. The technical and scientific advancement lies in Tate & Lyle’s proprietary processing, which allows the CLARIAstarch granules to remain intact throughout different processing conditions’, said Werner Barbosa, Platform Leader, Texturants at Tate & Lyle.

CLARIA^® Functional Clean-Label Starches are versatile across a broad range of applications and sophisticated processes including soups, sauces, dressings, prepared meals and yoghurt. The full line includes three products that have different levels of process tolerance: CLARIAEssential, CLARIA^® Plus and CLARIA^® Elite.

Food and beverage manufacturers in North America, Europe, China, Australasia and Latin America can now partner with Tate & Lyle to formulate with the CLARIA^® line. ‘We have a world-class team of applications experts eager to co-create with manufacturers to bring the next generation of cleaner-label products to market with CLARIA^® Functional Clean-Label Starches’, said Jim Carr, Director Food Applications, Tate & Lyle. ‘With our extensive expertise in ingredient formulation, we can help customers solve their texture challenges across a wide range of applications’.

With the introduction of CLARIA^® Functional Clean-Label Starches, Tate & Lyle offers manufacturers more choice to develop label-friendly new products. The CLARIA^® line forms part of a full portfolio of label-friendly solutions including SODA-LO^® Salt Microspheres, TASTEVA^® Stevia Sweetener, PUREFRUIT™ Monk Fruit Extract, PROMITOR^® Soluble Gluco Fibre and PromOat^® Beta Glucan.

For more information on CLARIA^® Functional Clean-Label Starches, visit www.clariastarch.com.