Transparency

We’re moving the clean-label conversation into transparency. Helping our customers understand the ingredients they buy and use, and in turn, helping consumers better understand what’s in the products they buy and how products are made.

The evidence is there

Consumers are seeking ‘better for you’ food and beverage products, and more broadly, brands they can trust. They want to know the source of the ingredients they buy and consume, so they can make informed purchase decisions. This demand for transparency runs through the entire industry, from field, to formulation, to fork.

_{Source: 1. Mintel, The evolution of 'clean' in food and drink, July 2019; 2. The Hartman Group, Organic and Beyond 2021; 3. Tate & Lyle Proprietary Research, 2020, 14 countries, percentages are “always” or “sometimes”;}

More evidence

According to market research, consumers worldwide are looking for more ‘natural’ products with fewer ingredients. However there is no consistent global regulatory definition of natural, and fewer ingredients doesn’t always mean healthy ingredients¹.

This means that brands need to build trust through clear messaging:

_{Source: 1. FMCG Gurus, Top 10 Trends for 2021}