‘Challenge Accepted’ formulation initiative launched for Gulfood Manufacturing Show 2023


We attended Gulfood Manufacturing: Food Tech Manufacturing 2023. If you're facing complicated food and beverage formulation challenges, see how we can help you solve them!

Two hands squeezing ketchup bottle onto a burger

Ahead of this year’s Gulfood Manufacturing Show on the 7-9 November 2023, we’ve launched a new ‘Challenge Accepted’ initiative. We’ve asked food and beverage manufacturers to submit their most complex product formulation challenges to us, and our technical teams will present the solutions at the event.

  • To submit to the ‘Challenge Accepted’ initiative, food and beverage manufacturers can send an email outlining their product challenge to salestmea@tateandlyle.com by Friday, 27 October 2023.
  • The solutions to some of the most complex challenges will be unveiled in the prototypes offered for sampling at our booth E6-28, Hall 6 during the Gulfood Manufacturing event on 7-9 November 2023*.
  • The ‘Challenge Accepted’ initiative stems from our brand promise to use science to find solutions that help solve society's challenges — Science\Solutions\Society — and a deep understanding of our purpose — Transforming Lives through the Science of Food.


Our technical teams will be using their expertise and our vast ingredients portfolio to solve complicated food formulation challenges based on the most recent insights for consumer preferences around increased health benefits, cost-effectiveness, and positive societal and environmental impact across key categories, such as beverages, dairy, bakery, soups, sauces, dressings.


Attendees will be able to taste the final solutions at one of our three prototype stations at our booth during the show, marked according to their impact areas: sugar and calorie reduction, mouthfeel and texture for sensory enrichment and fibre fortification. Attendees can also look forward to a special trivia game on the exhibition floor, where guests can accept the challenge to test their knowledge of ingredients, solutions, and industry and market trends with the chance to win exciting prizes!


"This year has been a significant milestone for the transformation of the company and reaffirms our unwavering commitment to work with our customers to create ingredients solutions that support healthier and more sustainable living,”  said Hussam Yaccoub, Vice President for Sales for Turkey, Middle East, Africa at Tate & Lyle. "The Gulfood Manufacturing event is a timely opportunity to showcase and celebrate our role as a leading solutions partner for new and existing customers, which goes beyond offering a diversified portfolio of ingredients. This year's 'Challenge Accepted' initiative demonstrates our deep understanding of consumer trends and the food system, combined with the scientific and technical expertise necessary to harness nature’s ingredients and create solutions for customers and wider society.”

Let’s connect!

Our experts will be at the Gulfood Manufacturing: Food Tech Manufacturing event in booth E6-28, Hall 6, Dubai World Trade Centre from 7-9 November 2023 and ready to answer questions about our innovative ingredients solutions that add taste, mouthfeel, nutrition, and functionality to a wide range of food and beverages!

Learn more about the Gulfood Manufacturing Show 2023 here: https://www.gulfoodmanufacturing.com/

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