With the partnership, which starts in September, Tate & Lyle Brazil will transfer the production of fruit preparations from its facility in Juiz de Fora (MG) to AGRANA Fruit’s facility with cutting-edge equipment in Cabreúva, in the countryside of São Paulo. The decision aims to optimise the production process, offering innovative solutions to meet customer demand aligned with the main trends in the sector.
"With this agreement, we will have access to new manufacturing technologies, which will allow us greater ability to expand in the market, maintaining the technical and commercial service that we are known for in-house,” comments Oswaldo Nardinelli, General Manager of Tate & Lyle in Latin America. “The partnership with AGRANA Fruit demonstrates our commitment to meet the needs of our customers for healthier products with cleaner labels, as it will allow us to expand our portfolio to include new flavor and texture options for fruit preparations.”
For AGRANA Fruit, the agreement also offers benefits. “With this proximity between companies, we will be able to access Tate & Lyle's broader ingredient solutions and combine this know-how with AGRANA Fruit’s strength in fruit preparations, which will expand our customer product offering”, says Rogerio Tocchini, General Manager of AGRANA Fruit in Brazil. The executive highlights the similarities of the companies. "Like us, Tate & Lyle, is committed to innovation, quality control, safety and sustainability". Each company will maintain control of their respective product development and customer service including technical and application support.
In full expansion
Tate & Lyle’s fruit prep production is exclusive to Brazil, and is an especially important part of the company´s regional portfolio as it serves the dairy market, one of the key categories for the company. In addition, fruit preparations have a health appeal and great synergy with other Tate & Lyle ingredients, such as modified starches, stabilisers, and functional systems that, in Brazil, are produced at the Guarani unit, in Minas Gerais.
Currently, Tate & Lyle provides fruit preparations for yogurt and dairy drinks manufacturers, but is looking to target other categories, a path that will be taken more easily with access to AGRANA’s cutting-edge manufacturing technology and expertise.
The partnership with AGRANA Fruit is integrated into Tate & Lyle's strategy to increase its presence in the Brazilian market for ingredients for the food and beverage industry. Brazil already has the company's largest Latin America operation, including an application center in São Paulo that had the area expanded by six times in 2019, making it among the company's largest in the world.
AGRANA Fruit offers a wide range of creative and innovative solutions for the food and beverage industry. The fruit solutions deliver high quality fruit, which is expertly prepared to be used in the dairy, ice cream, bakery, food service and beverage industries. AGRANA Fruit’s product development work incorporates the latest global nutritional and health trends.
It is a world leader in the fruit preparation market, operating in Brazil since 2007 with a unit located in Cabreúva / SP. It is the leading producer of fruit juice concentrates in Europe.
AGRANA Fruit is part of the AGRANA Group, which was founded in 1988, AGRANA specialises in converting agricultural raw materials into high quality food and numerous industrial intermediate products.
AGRANA has approximately 9,400 employees distributed in 56 production sites around the world, an operation that generates an annual revenue of approximately € 2.5 billion. The company also operates in the starch segment, being the leading manufacturer of customized starch products and bioethanol in Europe. AGRANA is a leader in sugar production for Central and Eastern Europe. Further information on the official website www.agrana.com.