At the end of October, Tate & Lyle will be attending Gulfood Manufacturing 2019 in Dubai, UAE, the region’s biggest food and beverage processing industry event.
Tate & Lyle’s industry-leading expertise in sugar and calorie reduction will be on show for visitors to Dubai’s World Trade Centre from 29-31 October.
We will be showcasing a wide range of prototypes that demonstrate the application and formulation of our ingredients and solutions, as well as inviting delegates to take part in our Stevia Challenge taste test. Can you taste the difference between our low-calorie sweetened beverages and their full-calorie counterparts?
Did you know that over the past five years in the Middle East, North Africa and South Asia markets1:
- Product launches with ‘no added sugar’ claims have increased +33%
- Product launches with ‘low/reduced sugar’ claims have increased +41%
- And, product launches with ‘high/added fibre’ claims have grown +28%.
We know that successful sugar reduction is more than simply removing sugar, as it also provides functionality such as mouthfeel and texture. Fibre can be used in conjunction with sugar reduction to bring back some of sugar’s functionality and help in reducing calories.
Tate & Lyle is an expert at developing combinations of bulk and sweetness with fibre to improve the overall quality of the carbohydrate component within the finished product, so be sure to stop by stand B22 during the three-day event to discuss how our ingredient solutions can help your products meet consumer demand.
Learn more about fibre's role in sugar and calorie reduction and the Quality of Carbs trend here.
1 Mintel GNPD 2014-2018