Insights

In today’s world, consumers expect more from their favourite brands. They want to see them act as a force for good, as well as offering them solutions that are healthier, tastier and in line with the trends they care about.

Low and no calorie sweeteners (LNCS) have existed and been studied since the mid-1840s. Despite being long-studied substances that count with numerous evidence to support their safety and efficacy, there is still a lot of misinformation surrounding them. Misinterpretation of studies has contributed...

Summer may be winding down, but the strong influence of consumer health continues to shape food and beverage choices. We understand the importance of adapting to evolving needs while still delivering on the taste consumers know and love. The increased demand for natural, simple and flexible diets is...

Over the past few years plant-based food has become more than a trend, no longer something just for those observing a vegan diet but accessible to everyone. Research has found that around half of people in Germany, the UK and the US have tried plant-based alternative to meat , even if they wouldn’t...

Why do we love food and drink? When we consume a favourite product there are key sensory characteristics that we expect and enjoy – the taste, the texture, the mouthfeel, the appearance – and it’s by having these work in harmony, that brands deliver eating and drinking experiences that not only...