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Webinar: The balance of indulgence and health in frozen treats

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More than ever, consumers are acutely aware of the benefits of healthy living. This is particularly true for indulgent categories such as ice cream & frozen novelties, where there is a constant need to balance taste with permissible summer indulgence.

IDFA ice cream webinar

Health driven formulation changes can often come with challenges and perceived impacts to product integrity. However, with the right solutions, products can strike the right balance between health and delicious, indulgent taste.

On Tuesday 4 August 2020, Mark Robert, our Director of Dairy Innovation for North America, will join Beth Bloom of Mintel for a webinar discussing meeting consumer demands for better-for-you ice cream & frozen novelties with exceptional taste and texture. The pair will explore consumer insights, examples of innovation, and trend impacts on the ice cream and frozen novelty space, particularly in light of coronavirus-driven shifts.

Mark will talk listeners through some common formulation challenges experienced when creating better-for-you ice cream and frozen novelty products, and how these were overcome using a variety of Tate & Lyle’s ingredients and solutions. In particular, he’ll provide technical examples on delivering keto-friendly and reduced sugar products that have functional benefits, proving that, with the right technology, desirable taste and texture are fully achievable in better-for-you frozen treats!

This webinar is free for members of the International Dairy Food Association.

Register for this webinar here!