Clean Label

The evidence is there

We know that consumers are seeking simpler, healthier food they can trust. Through our own proprietary research, we know that consumers are reading ingredients and nutrition labels, and we know they are actively avoiding food and drink that contains artificial additives, preservatives or sweeteners.

76% read ingredients labels

84% of consumers read ingredient labels

71% read nutrition labels

80% of consumers read nutrition labels

Tate & Lyle Proprietary Research, 2020

More evidence

While a broadly-accepted definition of clean label is elusive, we know that every food and beverage company has its own specific criteria for this designation – and is pursuing a degree of transparency with consumers. 

Over the past five years, markets across the world have seen clean label product launches focused on a variety of clean label claims

Global growth of product launches with clean label claims

Clean label sector growth

Mintel GNPD 2015-2019; *Clean Label includes one or more of the following attributes Organic, Natural, Non-GMO, No artificial sweeteners, No artificial flavours, No artificial preservatives; beverage (alcoholic and non-alcoholic); dairy (dairy, ice cream and desserts); soups, sauces and dressings (soups, sauces, dressings, spreads, prepared meals); bakery (baked goods, cereal, bars)

Consumers are seeking simpler, healthier foods they can trust

Latest Clean Label news

What other global consumer trends drive our innovative solutions?

Learn more about the global trends that are influencing the industry, and how our ingredient portfolio keeps you ahead of the curve.

Get in touch and find out how we can help with your clean label claims